Hi! I’m Sam 👋
Formerly at T. Rowe Price, Ogilvy, and Havas.
WW Meal Recommender
Providing meal inspiration for WW members based on their preferences and Points budget.
Role: Product Designer
Team: Quinn Gideon (PM), Luke England (UXR), Liz Rutz & Cindy Nguyen (strategy & design)
WeightWatchers + Abbott
Helping WW members gain personal insights into how their food choices affect their weight, blood sugar levels, and diabetes-related distress.
↓ 9.8%
Drop in diabetes-related stress
↓ 5.7%
Average weight loss over 6 month trial
↓ .75
Reduction in
HbA1c
Role: Product Design Lead
Team: Hatice Icer Muzac (Product Design), Jess Tam (PM), Luke England (UXR)
*Results from a 6-month clinical trial
Balance Design System
Creating a design system to evolve the WW brand expression within the app to feel exciting and motivating for WW members.
↑ 7%
lift seen on key screen usage
↑ 1.5%
lift in key tracking metrics
↑ 1.0%
lift in log in
rates
Role: Product Designer with Cindy Nguyen
Team: Jess Tam (PM), Luke England (UXR), design team contributors, and so many awesome engineers
NINDS Migraine Trainer
Helping teens with tools and resources to help them understand migraine triggers, track symptoms, and manage migraines in the moment.
“This makes keeping track of my migraines for my appointments so, so, so much easier. It’s all in your pocket and asks everything you could think of about your migraine. Truly perfect!”
5-star App store review
Role: Design, Art Direction @ Ogilvy
Team: Annie DeLeon (design), Alex Robertson (PM), Russel Hayer (CD)
T. Rowe Price’s Conversational Dashboard
Insights coming soon
Role: Experience Design, Lead
Team: Jay Coudriet (Head of Design), Sean Rentch (PO), Michael Grunseth (Content Strategist)
