Hi! I’m Sam 👋

Principal Product Designer at WeightWatchers.
Formerly at T. Rowe Price, Ogilvy, and Havas.

Case studies available upon request: hello@samborowy.com

AI Meal Planner & Recommender

Role: Product Design Lead

Providing meal planning and inspiration for WW members based on their preferences and Points budget, powered by machine learning and AI. 

Case study available upon request

“It solved the problem of what I’m eating for dinner tonight. Dinner is the least planned meal so that’s the problem it solved. It helped me think outside the box.”

— Post-launch XR participant

WeightWatchers + Abbott

Role: Product Design Lead

Helping WW members gain personal insights into how their food choices affect their weight, blood sugar levels, and diabetes-related distress.

View case study → (Coming soon)

↓ 9.8%

Drop in diabetes-related stress

↓ 5.7%

Average weight loss over 6 month trial

↓ .75

Reduction in
HbA1c

*Results from a 6-month clinical trial

Balance Design System

Role: Product Design Lead

Creating a design system to evolve the WW brand expression within the app to feel exciting and motivating for WW members.  

Available upon request

↑ 7%

lift seen on key screen usage

↑ 1.5%

lift in key tracking metrics

↑ 1.0%

lift in log in
rates

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NINDS Migraine Trainer

Role: Art Direction & Design @ Ogilvy

Helping teens with tools and resources to help them understand migraine triggers, track symptoms, and manage migraines in the moment.

View case study → (Coming soon)

“This makes keeping track of my migraines for my appointments so, so, so much easier. It’s all in your pocket and asks everything you could think of about your migraine. Truly perfect!”

— 5-star App Store review

T. Rowe Price’s Conversational Dashboard

Role: Experience Design, Lead

A smarter way to invest, offering personalized insights and recommendations tailored to your profile and goals through direct communication with your dedicated Relationship Manager.

View case study → (Coming soon)

”We get to know our clients beyond their portfolios. It’s how we deliver world-class service in our pursuit of strong results that align with what matters most to you.”

— Mark Weigman, Head of Private Asset Management