Hi, I'm Sam 👋

Principal Product Designer focused on behavior-driven, regulated, and AI-enabled products across health and finance.

Formerly at WeightWatchers, Ogilvy, Havas, and T. Rowe Price Innovation Lab

Resume

Peak Nutrition update

Role: End-to-end design lead

Translating a legacy system into modern nutrition understanding

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AI meal planning & recommendation widget

Role: End-to-end design lead

Responsible experimentation under behavioral constraints

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HP-MealPlan

Supporting WW members living with Diabetes

Role: End-to-end design lead

Designing inclusive, real-time health support (0→1)

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*Results from a 6-month clinical trial

Onboarding: 30-Day Curriculum & Discover tab

Role: End-to-end design lead

Designing learning systems for long-term success

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