About me

As a product designer, I focus on creating user experiences that truly connect with people.

Empathy is at the heart of my design process. I’m passionate about understanding users—speaking with them early and often to refine and improve their experience with products and brands. I believe in the power of listening to the customer’s voice and letting it guide creative solutions to complex problems.

With over 15 years of experience, I’ve had the pleasure of leading and mentoring design teams, while staying hands-on in the work I love. My goal is to build a supportive, collaborative environment where great ideas flourish, and we can make a real difference in people’s lives.

Experience

WeightWatchers

2021 – present

Principal Product Designer

Crosby

2020 – 2021

Digital Design Director

Notable clients: Shriners Hospitals for Children, Military OneSource, SSA

T. Rowe Price, Innovation Lab

2017 – 2020

Experience Design Lead

Lead initiatives to empower users to invest with confidence. Work led to immediate increase in conversion rates by 14% and an increase in the average amount invested, both of which continued to improve with later iterations. 

idfive

2015 – 2017

Associate Creative Director

Notable clients: Port Discovery Children’s Museum, Foundation for Advanced Education in the Sciences, Johns Hopkins University, Howard University

Ogilvy

2013 – 2015

Interactive Art Director

Notable clients: NINDS, BCBS, Five Guys, Hennessy, We TV

ADG Creative

2012 – 2013

Interactive Art Director

Notable clients: Kiddie Academy, US Army

Havas

2011 – 2012

Interactive Art Director

Notable clients: Amazon/Chase, Sonic Drive-In, Strayer University

MGH

2006 – 2010

Art Director

Notable clients: Ocean City, MD Tourism, Baltimore Symphony Orchestra, Under Armour

Education

Fashion Institute of Technology

Advertising Design

University of Delaware

BA in Geography, Minor: Geology