About me
As a product designer, I focus on creating user experiences that truly connect with people.
Empathy is at the heart of my design process. I’m passionate about understanding users—speaking with them early and often to refine and improve their experience with products and brands. I believe in the power of listening to the customer’s voice and letting it guide creative solutions to complex problems.
With over 15 years of experience, I’ve had the pleasure of leading and mentoring design teams, while staying hands-on in the work I love. My goal is to build a supportive, collaborative environment where great ideas flourish, and we can make a real difference in people’s lives.
Experience
WeightWatchers
2021 – Nov 2025
Principal Product Designer
• Led product design strategy for a large-scale, direct-to-consumer health platform serving millions of members
• Designed behavior-change and habit-formation systems across onboarding, activation, tracking, and community experiences
• Owned design across AI & LLM features, gamification, diabetes care, and health tracking
• Partnered cross-functionally with product, engineering, data science, research, and clinical teams
Impact: +80% Virtual Workshop attendance, +3.5% activation, +1.5% increase in food tracking, +3% growth in diabetes program participation
Crosby
2020 – 2021
Digital Design Director
Notable clients: Shriners Hospitals for Children, Military OneSource, SSA
T. Rowe Price, Innovation Lab
2017 – 2020
Experience Design Lead
The Innovation Lab operated as a startup backed by T. Rowe.
I led initiatives to empower users to invest with confidence. Work led to an immediate increase in conversion rates by 14% and an increase in the average amount invested, both of which continued to improve with later iterations.
idfive
2015 – 2017
Associate Creative Director
Notable clients: Port Discovery Children’s Museum, Foundation for Advanced Education in the Sciences, Johns Hopkins University, Howard University
Ogilvy
2013 – 2015
Interactive Art Director
Notable clients: NINDS, BCBS, Five Guys, Hennessy, We TV
ADG Creative
2012 – 2013
Interactive Art Director
Notable clients: Kiddie Academy, US Army
Havas
2011 – 2012
Interactive Art Director
Notable clients: Amazon/Chase, Sonic Drive-In, Strayer University
MGH
2006 – 2010
Art Director
Notable clients: Ocean City, MD Tourism, Baltimore Symphony Orchestra, Under Armour
Education
Fashion Institute of Technology
Advertising Design
University of Delaware
BA in Geography, Minor: Geology